Part Four: The Alman Memoir
Organizing the Florida Center
by Bob Alman
Bob had written the following in 2001 at the end of an article on the San Francisco Open, which for a time was the strongest players' tournament in the United States: "The new frontier of American croquet is no longer way out west; oddly, it has moved back East, back to Florida, back to West Palm Beach. All the experimentation and innovation we did in the West will be multiplied ten times over at the National Croquet Center. The modest San Francisco experiments in public court programs will be duplicated and expanded at a national center which will provide lawns not only for the country's finest resort-class club, but also for public and corporate groups, to provide as many workable models as possible for marketing the sport more broadly throughout the Americas."
The great expectations of Bob and Chuck Steuber were never to be realized. They didn't know they had only a short while to attempt to duplicate in Florida the range and vitality of "public court croquet." They didn't know, nor did anyone, that after Chuck's exit, the East Coast Croquet Establishment would delete, one by one, all the programs Bob designed to grow the sport in America to the level envisioned by the USCA's founder, which Jack Osborn explicitly announced: 100,000 members of the USCA by 2020.
|The National Croquet Center was in full operation in 2001 before the clubhouse was begun. Here the seated spectators are watching a club event on Court Four, with perhaps others viewing from the Festival tent on the far left, where meals were served, with everything managed from the Maintenance Shed in the background. The gazebos have yet to be constructed. The car is headed to the temporary parking area just east of the irrigation pond, always jammed during club events.
It wasn't their fault, of course. Naturally they would nix anything that didn't match what they already knew how to do: they thought it was their job to imitate their own private clubs. But let's not get ahead of ourselves.
Shortly after Bob had heard, in the late 90's, that a wealthy Floridian had purchased 10 acres in West Palm Beach to build a national headquarters for croquet in America, he emailed Chuck Steuber and arranged to fly out to meet him at Testa's, in Palm Beach, for lunch.
As it turned out, Steuber had been invited to join the Croquet Foundation of America's board, which encourages members to make a significant contribution, either in work or monetary contributions. Steuber had quickly decided that his contribution was to be the financing an exceptional "center" for croquet in America, unlike any other in the world. Which made him an excellent choice for President of the CFA board.
Their meeting was in Palm Beach on a non-humid day in the spring of 1999, as Bob remembers it. They chose to sit in a shaded spot on Testa's patio, alone. Chuck told Bob how impressed he was with Bob's three-volume Monograph Series on Club-Building (published by the CFA and still available for purchase.) They talked about how much of the Monograph content could be actualized in large scale at a facility that would actually reflect the best of two worlds: the elegant nature of what Jack Osborn called "a game for the elite class" and a venue open to the public, with modest membership dues closer to the cost of clubs on public turf than were typical of country clubs.
|USCA Office Manager Shereen Hayes and her staff shows a delighted Chuck Steuber the cake they brought for the "soft opening" for members on December 7, 2000. Shereen would heroically accommodate the staff and equipment at her commodious house out west in Loxahatchee for a few months in 2001 to allow time for their offices in the Maintenance Shed to be completed.
They started to work out, between them and with the input of Archie Peck, a "curriculum" for the Center that would cover the entire spectrum of "amateur" to "croquet pro" starting with a free Introduction to Croquet every Saturday morning. Full membership, they decided, would cost $1,000 for a year, and many other types of membership would offer playing privileges limited by some combination of court size, allowed playing times, or type of croquet game played. The overall program would be in constant flux, with prices and privileges adjusted to adapt to rapid growth.
Membership dues and privileges would be fluid
Theoretically, everyone would be able to afford to join at some level, with the price pegged to what privileges they would have. All the members would have full "social" privileges, but only "full members" at the highest rate would have access to full courts all the time, for any kind of croquet they wanted to play. Bob and Chuck agreed on the impressively large and beautiful center's publicity potential: stories in local and national media which would show how croquet had become, indeed, a fast-growing sport.
Having reached an accord on what the nature and purpose of the facility would be, Chuck engaged Bob in the explicit design of the curriculum, including detailed descriptions of how each part would work, and how it would all work together and succeed because it left nothing out, connecting a coordinated purpose in a comprehensive program that would maximize the sport's potential by attracting more players and more KINDS of players--including younger people and corporate people--but still lean towards the broader portion of the demographic called the "upper middle class."
|John Curington (standing and smiling) stayed on as the Project Manager for everything built on the site after his crew finished constructing the courts.
Chuck told Bob he was going to send every member of the Croquet Foundation if America all three volumes of the Monograph Series, and use it as background and basis for the board's evaluation of all the proposed parts of the "curriculum." He did that, the following month.
Bob asked about the building site and was told that the ten acres had long been a nursery, and that it was soon to be cleared of all the plantings while the overall design of the project was completed with the architect. The architect he engaged was Digby Bridges, known in the region as "architect for the rich."
Because Bob was also engaged in building the USCA website he had created in 1996, which he managed thereafter for seven years, he visited West Palm Beach several times in the late nineties. On one of these visits, he asked the workmen struggling with a fully-grown Acacia Palm why they were removing it, and one of them said, "Because it's not on the plan," pointing out the entire schema for planting. Bob found a place for the Acacia between Court Two and the irrigation pond, where it would provide shade for players. It also shades a sculpture of Alice donated by Howard Sosin.
On Bob's suggestion, Chuck had engaged John Curington to build all twelve lawns, according to Digby's overall design. Curington was soon at work on the property, with the three-man crew he brought down from his native Jacksonville, in early 2000. Curington--an experienced contractor in Jacksonville--was on hand as Project Manager for the building when the lawns were officially opened on December 7, 2000. There was a party, which included a Curington barbecue. Chuck Steuber was delighted. The USCA staff was delighted. The members were delighted. Everyone was delighted.
It was to be a "new birth" for American croquet
And thus ensued an adventure which we recognized as a "new birth" for the sport of croquet in America, to be celebrated and publicized by the Golf Croquet World Championship, scheduled for February of 2002, because the architect had said he was positive the clubhouse would be open by the previous November. Bob had made a Gentleman's Agreement with the president of the World Croquet Federation on one of Tony Hall's pass-through trips in San Francisco, in 1999, to host the championship at the Center. (The clubhouse, as it turned out, was not able to be occupied by then, but they could make the event work, anyway.)
|Hiring and housing the staff
The staff office in the northeast corner of the Maintenance Shed was just big enough for Archie Peck, Bob Alman, and a Membership Director. Bob interviewed many people for the Membership Director job and chose Jan Warrington, who had taken an early retirement from a customer service job with Delta Airlines. She was bright and clever and came with a half-chuckle laugh that irritated Archie. Archie's smoke irritated all of them, so a deal was struck: Archie would smoke ONLY outside the office, and Jan would try to suppress her laugh inside. The USCA staff was not onsite until the spring of 2001, because the lease at Palm Beach Polo expired at the beginning of the year, so office manager Shereen Hayes heroically accommodated the staff at her commodious house out west in Loxahatchee, to allow time for their offices in the Maintenance Shed to be completed. But Shereen and the USCA staff nevertheless helped Bob and John Curington arrange the "soft opening" party for members on December 7, 2000.
The Maintenance Shed was big enough to support the event, and Bob had bought the courtside Festival Tent for shelter and food service, abutting Court Four. Visitors would tell us that the Center already competed favorably as a playing venue with most other croquet venues in the world. We organized everything out of the huge Maintenance Shed, with the USCA offices in one corner, our management office in another corner, restrooms, a big "party space" in the middle, and plenty of room left over for equipment and storage.
|Briefly, the Center was "exposed" to the public, and everyone was invited to see it. The clubhouse had not started construction yet, delayed by delays in numerous permits. And the concealing hedges were not yet grown.
With "expert" guidance by Palm Beach croquet socialites--who seriously evaluated each candidate based on both the food and the service in the Festival Tent, big enough for catered breakfasts and lunches--Joe Dillon's Carefree Catering was chosen as resident caterer. He had a separate food preparation facility not far away, and would prepare meals on-site for the Center's own dining service when the building opened.
Everything worked perfectly......at first
Chuck was the perfect boss, combining all the cash with all the authority, some special contacts of his own, and a refreshing confidence in the abilities of the people he hired to do their jobs: Bob, Director of Croquet Archie Peck, Project Manager John Curington, Joe Dillon and Carefree Catering; and Digby Bridges, "architect of the rich" and builder of the National Croquet Center finally rising on its foundations on the west side of the 10-acre property.
But Bob--whose management philosophy, basically, was to let everyone know about everything, all the time--was encountering some weird and strangely skewed communications from the USCA from time to time, via blind copies not addressed to him, but forwarded to Bob by third parties. They were memos commenting on things Bob was doing or not doing. He was puzzled about this, but ascribed it to understandable uncertainty about who would ultimately be managing the National Croquet Center, and to self-interested political maneuvering of people with personal agendas.
|Four overseas groups visited in 2001 and 2002
To help publicize the opening of an "international showcase" for the sport, Bob Alman negotiated four incoming foreign groups to visit before the clubhouse was completed: two groups from Britain and two editions of an International Festival of Croquet. Bob handled the incoming travel arrangements, taking into account the English love of "walk-around" locations. Their Lake Worth hotel allowed the participants to walk east from their hotel on the Intracoastal to downtown Lake Worth or west across the bridge to the Atlantic beach. They visited other croquet clubs in the area in their bus, including PGA National and a club in Boca Raton. The events at the other clubs were managed by a volunteer Bob had recruited at each club (The South Florida Host Committee) and were billed as "Croquet the English way" featuring double-banked American doubles after Association doubles, with the foreign guests each partnered with a local host player.
He recalls his surprise when an acquaintance in Australia asked bluntly via email, "What' s going on over there, Bob?" He was referring to a blind copy of a scathing criticism of Bob's management. The facts in it were mostly untrue or incomplete. But it was a jolt. An "internal memo of the USCA blind-copied to croquet players around the world? Very odd. Bob thanked his Australian friend and prepared to defend himself as well as he could from what he felt were unjustified attacks, via second-hand side-swipes.
|The "soft opening" for members on December 7 was a joyous affair. The Maintenance shed, though cluttered, was used for the first time as a social space. The USCA offices are being built in the background.
It wasn't entirely unreasonable at the time to imagine that the Center would ultimately be managed by the USCA. The large and gorgeous clubhouse was being constructed, after all, as the national headquarters of the USCA and all the American organizations that support the sport. So why wouldn't it be managed by the organization? Because, Bob answered himself, it was the East Coast Croquet Establishment which had hobbled the growth of the organization to only about 3,000 members; and Chuck wanted to expand the range of croquet beyond Jack Osborn's perfectly legitimate blueprint for establishing the sport of croquet in America by pitching it initially to "the elite class."
Strange signals of sabotage
As the number of blind-copy attack continued, Bob told Chuck about it, going over with him the specifics of some of the blind-copies, and asked him what to do. Most of the time, Chuck endorsed what Bob was doing to address one issue or another. Once in a while, Chuck was so upset he wrote Bob a letter to avoid confrontation; invariably it turned out to be a matter which had been totally misrepresented to Chuck, and easily cleared up. Bob and Chuck, finally, would always agree on the correct course. And Bob would persist until he achieved the result. Of course. The partnership was profoundly satisfying to Bob, as it seemed to be to Chuck as well.
Chuck's response to the apparently mean-spirited blind copying by the president of the USCA was, "Don't worry about it, Bob. I'll take care of him. He's strictly second-rate."
So Bob continued to carry out all his promotional plans for the Center, which included three-page photo-spreads in both local dailies, a full schedule of speaking before Rotaries and Chambers of Commerce, special contacts with the Palm Beach County Sports Commission and the school district, and free programs for school children in the "dry retention area" on the east side of the facility that Bob had requested planted with grass short enough for the playing of casual croquet and multi-sports.
Most important, to Bob, were the unique programs and events he would produce after the clubhouse was open to genuinely expand the sport's reach, beyond the majority of mostly elderly people, into a "corporate-age" demographic, with a program he called the Five-to-Nine-Club--a club within a club exclusively for young working people, with convenient after-work hours.
He intended as well to institute a limited, half-court Golf Croquet membership with only two playing times a week, slightly off-peak hours, also after the clubhouse was opened.
But one fall day in 2001, disturbing news came to the management office in the Maintenance Building: Chuck Steuber had suffered a stroke, and it appeared to be severely debilitating.
Suddenly, a lot of things would change. The consequences would be radical. Many of those consequences will be described in Part FIVE of this memoir.
NCC event calendar, spring of 2002
The county Zoning Commission did not allowed the Center to be open for play, except for special events, in the spring of 2002, largely because all the parking had to be done onsite, via a neighborhood street, and the neighbors had complained in 2001. Consequently many 2001 activities were packed into one six-week period, all by permits. NCC membership numbered less than a hundred at the time, mostly composed of "the 2001 Club," people who donated $1,000 and paid an equal amount for club membership. The first edition of the International Croquet Festival had drawn players from all around the world in 2001. The second (and final, as it turned out) festival started with viewing the finals of the Golf Croquet World Championship, from the elevated veranda of the unfinished building.
This verbatim excerpt from CroquetWorld's Bulletin Board, demonstrates the range of possibilities which were never completely realized when the Center actually opened, because....
Jan 8-9 - USCA Breakplay School
Jan 10-12 - USCA Three-Day School
Jan 14-20 - Palm Beach Invitational
Jan 26 - Fun & Games Cookout (members and guests)
Jan 29-31 - National Croquet Club Doubles Championships
Jan 30 - Workshop for public high school coaches and PE teachers, 1-5PM.
Feb 1-3 - USCA Three-Day School
Feb 2 - Introduction to Croquet, 2:00 PM ( free public course)
Feb 4 - The Monthly Fours - Sanctioned round-robin singles for all USCA members
Feb 6 - Free Golf Croquet, 2:00 PM (public course)
Feb 6-9 - Qualifier Tournament for the Golf Croquet World Championship
Feb 9 - Opening Ceremonies for the Golf Croquet World Championship
Feb 10-17 - Golf Croquet World Championship
Feb 17 - World Championship Finals and Closing Ceremony
Feb 17 - Pro-Am Exhibition matches;
Golf Croquet Corporate Challenge play-off and finals
Feb 17-24 - International Croquet Festival II
Feb 20 - Free Golf Croquet, 2:00 PM (public course)
Feb 21 - Fun & Games Cookout (members and guests)
From Croquet World's online Bulletin Board
2001 Launch Week Festival, National Croquet Center
(21-Jan -- 28-Jan)
Opening Day -- Bob Alman
The Official Opening Day of the National Croquet Center
dawned dry but windy and - by Florida standards -
chilly. The "soft opening" of the lawns in December
had been accompanied by little fanfare. The Official
Opening Day was quite another matter. It was to be a
gala celebration for USCA croquet players and a
showcase for media and local VIPs, to kick off an eight-
day Launch Week Festival comprising 10 separate
tournaments for 60 or more players, many of whom have
come great distances to see the Center for the first
On the first count, the event was a huge success.
Weather did not deter the USCA faithful.
On the second count - as a marketing and media
showcase - it fell short of expectations. Perhaps
the weather is partly to blame.
Co-chairwomen Marilyn Jacobson and Ruth Summers saw to
it that the occasion was marked with all appropriate
pomp and glamour. Patricia Duncan gave the
decorations her premium treatment. It was colorful, it
was elegant, and it was noisy (courtesy of a Dixieland
band). The mayor and his family were there to deliver
gracious words of encouragement and to perform his role
in the ribbon-cutting-and-balloons ceremony. The
bigwigs made speeches punctuated by polite and
sometimes enthusiastic applause. There was a sumptuous
sit-down luncheon buffet for 200 people in the expanded
Festival Tent. And there were back-to-back events and
exhibitions to entertain the crowd on the show court
facing the tent.
Best of all, several donations were made to the Center
during the day - close to $400,000 in checks delivered
to Bob Chilton, head of the Croquet Foundation of
America and the fundraising committee for the Center.
Of that amount, $375,000 came from one person - Pat
Supper. In his speech to the luncheon crowd, Chilton
eloquently thanked Supper, noting that hers is by far
the largest donation yet to the Center, excepting the
seven-figure contribution of former CFA President Chuck
Steuber, who originated the project two years ago.
Clearly, the USCA players were impressed with the
progress so far and with the dimensions of Stueber's
vision for the Center, now beginning to take shape.
The 12 courts are there, in one seamless and absolutely
flat expanse - the largest dedicated croquet lawn in
the world; the Utility Building is nearly complete and
ready to be occupied by the USCA and CFA staff; only
the sandy pad for the 18,000 square foot clubhouse is
still empty, awaiting the final county permits before
The entire second floor of the clubhouse will be
dedicated to the widow of Fred Supper. The couple were
early supporters of Jack Osborn, founder of the USCA.
They were instrumental in getting the USCA established
in Florida in the early eighties. Their
philanthropies have been many, including endowment of
the Bruce Museum in Greenwich, Connecticut. This
major donation to American croquet brings the tally
to near $3,000,000.
PRO-AM BENEFITS TEAM USCA AND THE FOUNDATION
Several courts were occupied for most of the day in
the "Team USA Pro-Am Classic," which invited USCA
members to bid for the privilege of playing with the
pro of their choice, and take a share of the total bid
amount - which turned out to be $1610. A quarter went
to the CFA; another quarter went to Team USA. Among
the pros were Jerry Stark, Jeff Soo, Archie Peck, and
Dick Brackett. The special event was created and
orchestrated by Marilyn Jacobson.
In the finals, Dick Knapp of England paired with pro
Dick Brackett defeated Dr. William Luke and pro Jeff
Soo. Dick Knapp and his wife Mary are among the
most regular players at the National Croquet Club, as
well as valued volunteers. They are present for almost
every free public event hosted by the Center, to offer
expert technical and tactical help to novices. The
Knapps are members of the Roehampton Club in London and
winter residents of Palm Beach County.
GOLF CROQUET FOR THE CORPORATIONS AND THE MEDIA
The Official Opening was planned to accommodate many
corporate teams for the first annual Golf Croquet
Corporate Challenge, benefiting the USCA's Youth
Development Program. In fact, there were only seven
teams. The competition, nevertheless, was spirited,
and all the teams vowed to come back next year to play
for the elaborate perpetual trophy claimed in this
first event by the Gehring Group, a financial and
estate planning firm.
(Gehring's president has invited the Center staff to
formulate a "corporate membership" for his
consideration - so he and his employees can use croquet
regularly for both employees and clients; this is
exactly the kind of request the Center needs to hear
from our corporate clients in order to achieve
Second place in the Corporate game went to Landau
Designs. Third was the Bank of America Private Bank,
a major sponsor of the USCA.
Two local media celebrities wound up in an abbreviated
exhibition game "to prove that anyone can learn to play
golf croquet in five minutes." They were talk show
host Rhett Palmer and Tom Donovan, news anchor for WPBF
TV, the ABC affiliate.
Ted Prentis explained the rules to the crowd and in the
course of these events instructed those who were
listening in both the rules and the strategy of the
game that is the foundation of the Center's marketing
THE LAURA HART INVITATIONAL MOVES EAST
The Laura Hart Invitational, traditionally played at
Palm Beach Polo, was invited to play the semi-final and
final matches at the Center as part of the Opening Day
celebration and as a symbolic acknowledgment of the
transfer of the staff - and most USCA events - to the
Bill Berne achieved the double triumph he so narrowly
missed in last week's Palm Beach Invitational. He won
singles against Joe Koenig, and also doubles with his
partner Al Dilley, beating Koenig and David Hull in the
In the "President's" flight - one notch down from
Championship Flight - Yves Hentic won singles and
Billie Jean Berne took doubles with partner Jack Scott.
First Flight Singles winner was Ron Goldfarb. Doubles
winners were Ray Stoy and Joan Arnold.
Nick Etcheverry won Second Flight Singles; Doubles
winners were Hedy Stoy and Joan Dietz.
Don Mathieson took Third Flight Singles; Doubles were
won by Sandy Reiss and Elizabeth Connar.
(See more complete final results of the Laura Hart in a
parallel posting by John Osborn, tournament director.)
IN THE NEXT POSTING: Winners of the first two events,
ending Tuesday afternoon: American Rules Doubles and
International Rules singles.
- Bob Alman,
Director of Marketing and Community Relations
National Croquet Center
West Palm Beach
This croquet memoir is being published as a multi-part series. The first four parts are already published here in CroquetWorld.com. Bob Alman was named to the World Croquet Federation's Hall of Fame in 2020. He has politely declined induction into the Croquet Foundation of America's Hall of Fame, which, however, has accepted this magazine as a gift to be maintained online ongoingly as a legacy site by grants and Bob's estate.